Fun times today! We have been working on logo designs! First of all though…
I love these guys
Every week the lecturers give us a website or blog to look at and we then each have to find some images on there which we love. This week we looked at TypoJungle. Each Tuesday 2 of us then have to present our findings to the rest of the class. Today it was Miranda and my turn to present. Miranda has already shown us some really cool stuff but today she presented some work done for Super 8 magazine by Milan-based designer Marco Nicotra:
Miranda explained how she liked the mix of grayscale with the bright neon colours over the top and the collage-like feel of design. It looks awesome. If you want to see more, Marco Nicotra is also on Behance.
After her presentation Miranda also showed me a fantastic blog called ‘Things Organised Neatly‘. It ties in a bit with the work I’ve been doing on my food & wine festival brief. When June and Yuniko saw the blog, their reaction was classic – sheer excitement! I think designers are known to have a touch of OCD because we do like a bit of the grid system, tidy alignment & pay attention to detail so as you can imagine we all really like this blog:
Then it was my turn to present my findings. I found the design studio ‘Heydays‘. I liked the concept they had for an annual report for Antony B Nilsen which they did in 2009. Anthony B Nilsen wanted to present the most important asset of the company, their employees, but rather than just putting photos of all the employees into the annual report, Heydays decided to look into the pockets of all of the employees and show the company from the inside that way! This was the outcome:
Another cool project by ‘Heydays’ was the ‘Design Versus Music’ poster which they did for the Insomnia Festival:
I like how they intentionally wanted to capture some of the parts of the other posters underneath the layer of their own posters. To me, it’s eye-catching and interesting and something a little different. Heydays also mentioned how they were partly inspired in this project by the Swiss designer Muller-Brockmann – a classic! We learnt about this ground-breaking designer in our first week of the course:
Mark Staples – Our Lecturer!
Today, one of our lecturers showed us his own portfolio. It was impressive and inspiring! Because I am a huge fan of the classic Mini, I loved the work he did for Rover. To mark the 40th birthday of the Mini at the ‘Design for Life’ exhibition at London’s Design Museum celebrities such as Sir Paul Smith, Kate Moss and David Bowie were invited to interpret their vision of the Mini. Mark worked on a solution for Bowie which was to to Nickel plate then Chrome the entire car!
I also liked the bespoke prolypropylene CD case he did for Bjork’s retrospective album entitled ‘Family Tree’:
Mark has also designed the website for Sandro Sodano, exclusive photographer for menswear designer Paul Smith. This led onto a discussion of Paul Smith and his book, well-worth reading apparently so I look forward to getting my hands on a copy:
Today and tomorrow we are designing logos for start-up businesses. We have been given 5 businesses to choose from. I’ve chosen to design a log for a naturopath. The other choices were a bar, a magic shop, an opticians and a choice of your own business! We split into 2 groups and discussed each other’s initial research for the brief. Here are some things that came up in our group’s discussion…
Some good places to go for inspiration are Dover Bookshop and Magma, both in London:
Take a look at the DVD ‘Water for Elephants’ for typographical and circus or magic style inspiration. Please note: we seemed to all be in agreement that the film looks like a cheesy one in the poster but it actually turned out to be a good watch!:
Noma Bar & Escher are known for their fantastic illusion images, so some our magician logo makers may also look into their work:
Speaking of illusions, the recent IBM ads looked really cool too:
For us naturopath logo designers, we were discussing the meaning of Qi (mandarin for the circulating life energy that in Chinese philosophy is thought to be inherent in all things; in traditional Chinese medicine the balance of negative and positive forms in the body is believed to be essential for good health). We also discussed the word Zen (of 12th-century Chinese origin, teaching that contemplation of one’s essential nature to the exclusion of all else is the only way of achieving pure enlightenment).
For me, the general outcome of our group discussion was that lateral thinking (as opposed to literal thinking) is a good thing and something we should be doing! Out of the box!
And to finish off, I just wanted to mention an awesome book which Daniel gave me which was mentioned in TypoJungle, our ‘I love these guys’ website for this week! It’s a great book because it allows you to get into the minds of the designers a bit and it’s an awesome read and visual treat, really inspiring – I highly recommend it and am going to read a bit of it myself now!:
Thanks again for reading!
Much love, Gx